Electronic Banking in Nigeria Problems and Prospectsks in...

Managing Challenges in Banking Industry By: Dr. Sudhindra Bhat MBA, MFM, ACS, M.Phil, PGDSamp;MM, PGDIRamp;PM, PhD** Management Faculty, Consultant and Corporate Trainer Acharya Institute of Management and Sciences 1st Cross, 1st stage, Peenya industrial Area, Bangalore-560 058 E-mail: bhatt1978@yahoo.com Financial System is the most important institutional and functional vehicle for economic transformation of any country. Banking sector is reckoned as a hub and barometer of the financial system. As a pillar of the economy, this sector plays a predominant role in the economic development of the country. The geographical pervasiveness of the bank coupled with the range and depth of their services make the system an indispensable†¦show more content†¦They also have to make a disclosure of total investments made in equity shares, units of mutual funds, bonds and debentures and aggregate advances against shares in their notes to balance sheet. Efforts are on to set up a credit information bureau to collect and share information on borrowers and improve the credit appraisal of banks and financial institutions. Adopting International Standards The fallout of Asian crisis and the impetus given to the strengthening of domestic financial systems has resulted in a more by the regulators to set up universally acceptable standards and codes for benchmarking financial systems. RBI has also set-up an advisory group to draw a road map for implementation of appropriate standards and codes in light of existing levels of compliance, cross country experience and the existing legal and institutional infrastructure. In view of the vast diversity in the size, an asset liability profiles of the banks it becomes very difficult for a few of them to meet the new benchmark of global standards. Each bank has to draw it own strategy to move towards this direction. Technology Banking Innovation in technology and world-wide revolution in information and communication technology are perceived to be the catalyst of

Essay on A Freudian Reading of The Great Gatsby - 1037 Words

A Freudian Reading of The Great Gatsby F. Scott Fitzgerald’s novel, The Great Gatsby is generally regarded as an excellent novel which expresses much more than the superficial plot. The Great Gatsby could be, however, more complex than the average reader might imagine. The Great Gatsby is often interpreted as the corruption of the American Dream. In this framework, the Buchanans are viewed as the example of irresponsibility and degradation, and Gatsby the embodiment of idealism and sentimentality. In this essay, I want to offer another reading of The Great Gatsby in Freudian frame of reference. I like to begin with the last. On this novels last chapter, we confront the mystifying passage: ...gradually I†¦show more content†¦The phrase of fresh, green breast is not casually selected, and this will become more affirmed if we scrutinize the sexual identities of Gatsby and Nick Carraway. Nick Carraways break with Jordan Baker could be very problematic, though on the surface it is because Jordan is incurably dishonest(75) and Nick thinks he himself is one of the few honest people that [he has] ever known(76). Nick, it seems, always has been half attracted to women and we dont forget the reason why he goes to New York is to avoid some girl.(*1) Gatsby is no better than Nick in this aspect. He devotes all his life to one single dream in which Daisy will be won. Gatsby, however, finally fails to fulfill his dream and even makes his life costed. Nick is the only one who knows and shares Gatsbys dream, for they are people of the same kind. Both of them fail to establish their sexual identity. All children, in Freuds opinion, gradually construct their sexual identity when they become socially adjusted. For boys, though they see the mother as a sexually desired object in the early stage of sexual development, they will transfer the unacceptable desires in the later stage to other women. That is, boys become socially mature, adjusted, and accepted by accepting women other than the mother as the sexual object. According to this theory, Nick and Gatsby remain in the early stage of sexual

Phase 1 Individual Project Free Essays

Phase 1 Individual Project The Classroom Predicament Case Study Violet has persuaded Adrian into taking a risk on plagiarism by using someone else work. I think her rate should be a 2. However because Violet is not the student in this case she cannot be held responsible for her actions. We will write a custom essay sample on Phase 1 Individual Project or any similar topic only for you Order Now Although I do feel that maybe if she would have helped Adrian with some of the work load on the job Adrian could have took the time to write her own paper. Encouraging a student to cheat is just as wrong as the student that has decided to submit a paper that is not one’s own. Louise is not the student in this case but he/she obviously has been or is a student. Therefore he/she is well aware of Academic Integrity Policy. I will have to rate her at a 3 because she did send the email as an attachment to Adrian. Encouraging a student is just as guilty as submitting the assignment essay writer life hacks. Professor Johnston because of his job at the University he is not able to bend the rules for Adrian. I think the Professor should be rated at a 4. There are many ways to help students that are in this type of situation (overwhelmed) because many students prefer to take time away from school and never return. Dean Richards cannot be held responsible for his actions because he is only following protocols. Therefore he can only talk with Adrian and Professor Johnston to get an understanding of her actions. He will have to be ranked at a 5. Adrian is the most responsible I think she should be rate at a 1. Adrian is aware of the Academic Integrity Policy and she understands the consequences that are listed. I think Adrian should have took the time to write her own paper during her down time whether it was on her lunch break or even after work. However because the paper has been submitted I think Adrian should try to go back and submit her own work and see if the Professor would accept it and just deduct points for what she has done. An alternate strategy is to talk to the Professor if that does not work I think she should talk to her Academic Advisor or even the Dean to take some of her load off until she is able to handle things at a normal pace again. I believe if she would have communicated with her boss she would have been in a better situation to catch up and complete all of her assignments on time without plagiarizing. In the future I recommend Adrian talk with her boss as well as her co-worker’s to get the help she need at work in order not to lose focus on her job. Then for her school work if she feels she is not able to perform at her best even with putting her all into it I think she should just take a break and try it later. Now she has a penalty on her record for plagiarizing. Students that are working full-time and have a family are faced with these situations often. There are many ways to communicate with school faculty to get the help one may need or even ones co-workers on the job. Rob was Adrian’s boos in this situation. I do not think that Rob is aware that Adrian is a current student in this situation and there is nowhere in the reading it is mentioned. I think Rob should be rated at a 6 because she is swamped at work with things to complete and because of her workload increase she is not able to maintain her assignments as a student. How to cite Phase 1 Individual Project, Papers

Marx1 Essay Example For Students

Marx1 Essay Marx and Engels did a great thing when they wrote the Communist Manifesto. They tried to liberate the proletariat by educating him. This was and still is an enormous task that they took on. I will try to take a closer look at the Communist Manifesto and its main ideas. Here are some of the things that Marx and Engels wrote in the Communist Manifesto. They believed these are some of the main issues that should be looked at for the communist revolution to take place. 1. Abolition of property in land and application of all rents of land to public purposes. 2. A heavy progressive or graduated income tax. 3. Abolition of all rights of inheritance. 4. Confiscation of the property of all emigrants and rebels. 5. Centralization of credit in the banks of the state, by means of a national bank with state capital and an exclusive monopoly. 6. Centralization of the means of communication and transport in he hands of the state. 7. Extension of factories and instruments of production owned by the state; the bringing into cultivation of waste lands, and the improvement of the soil generally in accordance with a common plan. 8. Equal obligation of all to work. Establishment of industrial armies, especially for agriculture. 9. Combination of agriculture with manufacturing industries; gradual abolition of all the distinction between town and country by a more equable distribution of the populace over the country. 10. Free education for all children in public sch ools. Abolition of childrens factory labor in its present form. Combination of education with industrial production, etc (Communist Manifesto Online version). At the time this was written by Marx, these were very important issues to deal with. The capitalist countries such as England and America, where private property was the basis of the entire economy, rejected this notion of throwing out the class structures. Marx looked at England as a model and leader of capitalism and industry and if he were alive today he would consider America to be a super-model. One of the main reasons for these countries rejecting Marxs view is that they regarded him as a German philosopher who was educated in the field of German metaphysics. This was unappealing to the minds of capitalists (Capital vii). Marxs theory of alienation has to do with the relationship of the worker to the means of production. It outlines four main aspects in which workers are alienated in todays society: the workers are alienated from the products of their labor, alienated from the process of their work, are denied the chance to be creative, and physically alienated from other people.Although Marx developed this theory in 1844, I believe it is more applicable in todays developed society. An honest assessment would be that I do exercise a degree of creativity, but I do not have any authority on aspects of all of my work. In fact, the only area in which I feel relatively content is the paycheck itself. I do often look for other jobs and contemplate switching career objectives slightly, remaining in the general field of computers, but changing my role. Alienation, to a large extent, is probably the most depressing part even in todays post-industrial society. Alienation is an accepted part of work; people focus mainly on satisfying their immediate material desires. In Maslows hierarchy of needs, we are still trying to fulfill the first three levels while accepting alienation as our payment. Society looks highly upon those few lucky individuals who have jobs that not only takes care of their need for material objects, security, belonging, and esteem, but also help them to develop their highest level of potential. One could argue that alienation is self-inflicted by each a nd every one of us. Perhaps the perfect job is out there for everyone.I think most people have thought about quitting their jobs and opening some sort of business so they can be their own bosss. My parents and older adults that I know speak of it often. Perhaps we allow our materialism to control our dreams. Caught up in the new morals and values of the post-industrial, consumer-oriented society, we place higher emphasis on fitting in with society than we do on fulfilling our

Immigration And Economics Essays - Human Migration,

Immigration And Economics Population changes continuously over the past in the Canada. There is two type of changing in population. One of them is the natural increase since the New France is become the colony in 1665. The other type is immigration from or emigration to other countries. People immigrate to Canada because there is an advantaged condition than their own country to induce them. Canada has fertility natural resources that are fur, fishery and timber. In the earliest of Canada prior to 1850, agriculture is the main sector that is about 60% in the Canada. However, in the late nineteenth century, the natural resource of the timber is declined. Besides, the growing up of the industrial development such as irons and steel. Many immigrants move to Canada lead the real wages to fell, then many Canadian move to United States. After the First World War, there is a wheat boom on that period, which attract more people to come to Canada. The demand for the manufacturing goods that relates to the wheat is increase after the war; therefore, it also contributes to the development of the industrial. In this period, the development is not stimulate by the natural resources, but the political revolution, new technical, and the open of the new market. The immigration is relevant to the economic and political problems in Canada. Therefore, the changes of the population can be contributed to the economic activity. The different patterns of living styles and behavior from the immigrants also influenced the economic development. Therefore, it is important of population changes. There was a brain drain to the United States between 1881- 1901. The net immigration between this period is negative that means the emigration from Canada is so high although the immigration is high. Although, there are some skilled labors immigrate to United States, the high immigration also increased the labors supply with lower wages than domestic labors. The immigration also one of the factor of developing of the economic in the Canada. In the period of 1881- 1901, the primary sector of agriculture continuously declined because the exploited of the natural resource such as timber that is the agriculture product was declined. The demand for labor force of agriculture is decreased, therefore the unemployment rate is increased. The important of agriculture has continuously declined, but the non- agriculture employment that associated with urbanization has increased. The labor flowed to the manufacturing and tertiary sector that are growing. Besides, the immigration continuously increases, the lack of opportunity in the home country tend to immigrate to United States that have. Since the immigrants increased the labor supply, but the demand of the labor is slowly. Therefore, the real wages in Canada fell. The immigrants often work for lower wages than the native born Canadians. Besides, the demand for the skilled labor in U.S. is increased rapidly, so there would be a different in real wages between U.S. and Canada. The real wages in U.S. is higher than Canada. This induced native-born Canadian to move to United States. Since the urbanization is grew up, many agriculture labors move to urban United States. And the transportation is more convenience. In the period of 1881-91, the immigration from other country is so high which is about 903 thousands, but the emigration is also high which is about 1,108 thousands. Therefore, the net immigration is negative. In the period of 1890- 1900, the Canadian- born live in the U.S. is about 1.6% that is the higher. However, the net immigration is positive since the wheat boom in 1900s. Because of attracting of net return of the new element, many immigrate was induced to Canada. There is a relative between population changes and the economic growth. Although the immigrants deplete the employment opportunity to the native- born Canadian, it brings tangible savings to Canada. They push the labor market opportunity at Canada. The immigration can be examined of the production, consumption and economy-of-scale effects. First of all, the immigrants can satisfy the shortages in the labor market. Although the demand of the agriculture is declined, but other sector such as manufacturing is increased in need of labor. The expansion of the industries leads to create new job opportunity. Besides, the immigrants would invest their capital to the industries, it also provides some new job opportunity. Then, the immigrants may also have different expenditure patterns to the native-born Canadian. The greater demand of goods and service is also stimulate the growth of manufacturing. Immigration is also an important condition for viewing the population change. It can be indicate that

How to Maximize Your On-Page SEO in 2017 With One Checklist

How to Maximize Your On-Page SEO in 2017 With One Checklist Let’s face it- there’s nothing sexy about on page SEO. It’s probably the most clinical part of the whole SEO process. Compared to scoring a great link from a top site like USAToday.com or CNN.com or having your content go viral  and hit the front page of Reddit, on-page SEO is downright boring. But if you don’t give make it a priority, your site will never reach its full potential. Now, you might be thinking on page SEO is all about keyword density [Editor’s note: hopefully, no one out there is still worried about keyword density] and meta tags and that you know everything there is to know about all that. But here’s the thing- Google’s algorithms are continuously evolving and what worked just a year or two ago might not work now as we head into 2017. Long gone are the days where shoving a keyword in your title and throughout the article was enough to land you on page one of the search results. Today, you have to consider things like  Google’s Hummingbird algorithm  that takes into account synonyms and context, the evolution of semantic search,  Google’s shift towards mobile-first indexing, user experience, and a whole lot more. In short, on-page SEO is more intricate than ever before. That’s why I’ve put together this checklist you can use when creating content to audit your page and make sure it’s primed to bring in as much organic search engine traffic as possible. How to Maximize Your On-Page SEO in 2017 With One Awesome ChecklistDownload Your Free On-Page SEO Checklist and Template Bundle Improve your SEO efforts with these free resources: An On-Page SEO Checklist to ensure every piece of content you publish is thoroughly optimized. A Keyword Research Template for storing keyword ideas and data. An SEO Rank Tracking Template for measuring your search engine ranking success. Start By Targeting the Right Keywords Keywords are still the foundation of on-page SEO. While stuffing a bunch of keywords into your content is no longer a tactic that yields optimal results, keywords do still matter. Keywords do still matter. #SEOThere are several great tools out now that make it easy to discover relevant keyword ideas and that offer a ton of useful metrics about those terms. Personally, I’ve used the keyword explorer tools from both  Ahrefs  and  Moz, and have found them each to be excellent at helping me generate blog ideas. You can learn more about other keyword research tools  here  in a previous post on this blog, so I won’t waste your time discussing all of the different tools out there. Quick Tips for Choosing the Right Keywords While I’m going to spend most of my time discussing the specifics of how to use keywords properly for better on page SEO, it’s important to make sure you’re actually choosing the right keywords that will attract the type of searchers you want. With that in mind, here are a few simple keyword research tips to guide you. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing 1 ) Get Better Results By Using Multiple Tools I mentioned above that I’m a fan of both Ahrefs and Moz’s keyword research tools. Additionally, I’ll typically poke around on the Google AdWords  keyword planner  tool,  Ubersuggest, and other tools when doing my research. Why do I use multiple keyword research tools? Because they each have their own strengths and weaknesses and they each pull from different sources to come up with their keyword suggestions. By pulling from multiple sources, you can get a more rounded list of keywords to target, allowing you to better reach your target audience. #SEO Tip: Use multiple #keyword #research tools.2 ) Identify the Potential of a Keyword Not all keywords are created equal. You need to prioritize your keywords based on which ones have the most potential. To do this, you’ll have to consider a few different factors: What’s the search volume of the keyword? How competitive is the keyword? What’s the searcher’s intent (i.e. will this attract the type of person I want?)? How important is this keyword to my business’s and website’s success? 3 ) Group Keywords Together Based On Relevance and Intent Typically whenever I create a new page, I have three or four  keywords I’m trying to target. It’s hard to effectively target any more than that in a single blog post or landing page. The best way to group keywords is by relevance and searcher intent. The best way to group keywords is by relevance and searcher intent.What does that mean? It means the keywords need to be closely related to one another. For example, someone searching for â€Å"basketball highlights† might also search for things like â€Å"nba highlights† or â€Å"nba scores.† They’re all related. The keywords focus on the same topic, and they match a common intent of the searcher. 4 ) Understand That  Keyword Research is an Ongoing Process Keyword research for a page shouldn’t be treated as a one-time task. It’s something you should be regularly revisiting and tweaking to maximize results. Keyword research is an ongoing process.Using Google Search Console can help you see which queries people are searching that bring up your website in the search results. This is an excellent source of data for finding new keyword opportunities for existing pages on your site, so you can bolster your search engine presence. Know How To Use Keywords Appropriately Now, let’s talk about the different places you can use your keywords and some best practices for doing so. 1 ) Include Your Primary Keyword in the  URL In September 2012, Google rolled out its â€Å"EMD Update† that was designed to reduce the weight of exact match domain names that were ranking well simply because they had a keyword in the root domain name. While having an exact match domain isn’t necessarily a strong signal to Google anymore and you’re probably better off choosing a domain name that’s easy to brand, having keywords in the URL extension of content you publish on your site (e.g. www.yoursitename.com/target-keyword) is still a wise best practice. In an interview  at the beginning of 2016, Google’s John Mueller said that keywords in the URL are still a â€Å"very small ranking factor.† My advice? If you’re able to include the target keyword of the page in the URL without it being too long or looking spammy, go for it, but don’t force it. A good URL is one that’s descriptive, and in most cases, using your target keyword will fit the bill, quickly describing what the page is about. A good URL is one that’s descriptive.2 ) Include Keywords in Title Tags Title tags used to play a big role in determining search engine placement. In the old days, you could stuff your title tags with a few keywords and increase your page’s chance of ranking. While Google has obviously caught onto that trick and decreased the importance of exact match keywords in titles (they’ve even stopped bolding phrases in titles that match the search query), it’s still a best practice to include them in your title tags. They send another signal to Google as to what your page is about and can improve click through rates by letting searchers know your page is relevant. Generally, it’s a good idea to put the keyword at the beginning of your title.  Tests have shown  that placing the keyword at the front of the title could be beneficial for ranking better and getting more clicks. Tests show placing #keywords in the beginning of title tags can help rankings. #SEO3 )  Headline and Subheads (H1, H2, H3, etc.) Using your keyword in headlines and subheadings throughout the page is a smart SEO practice for a couple of reasons. First, when you use your keywords in headlines and subheadings, it helps Google better understand what your content is about so that it can classify it properly for relevant search queries. While it’s debatable exactly how much just adding your keyword to an H1 or H2 tag influences rankings on its own, there’s another important facet to consider. By building a great headline  around a target keyword you’ll naturally influence the anchor text (and surrounding text) other sites use when linking to that content, which absolutely can have a significant effect on your rankings. Recommended Reading: How to Boost Traffic With 34 SEO Tips You Need to Know (+ Free Kit) 4 ) Incorporate Keyword Phrases Directly Into Your  Content Optimizing the body of your page for your targeted keywords is a balancing act. Using a keyword too much leads to over-optimization, making your page look spammy and negatively affecting your rankings. On the other hand, it is a good idea to make sure your content has some mentions of your targeted keywords and synonyms since Google now recognizes synonyms. Many experts suggest having the first keyword occurrence within the first 100 words  of the content as a signal of relevancy. #SEO Tip: Include your primary keyword within your first 100 words of content.While I’m not an advocate of obsessing over keyword density (there’s no such thing as a major keyword density), it’s not a bad idea to use a plugin like Yoast  or a tool like Moz’s On-Page Grader  to get some useful analysis of your keyword usage. Both tools do a good job at digging through your text and offering feedback on whether you’ve used your keyword too little, too much, or an acceptable amount. Don't obsess over keyword density. #SEOOne more point to consider when it comes to your on-page content is page length. Numerous tests have found  that Google tends to prefer long-form content. In fact, a study by Backlinko found that the average word count of a Google first page result is a whopping 1,890 words. There are a few theories about why Google prefers longer content. One theory is that long, in-depth content shows Google that a lot of thought was put into your page and that it’s a detailed resource searchers will likely find useful. There’s also the idea that simply having that much text will naturally give Google the ability to better understand your content’s topic, allowing you to rank more effectively. And finally, long-form content tends to get more social shares, which can signal Google that your page is well-received and worth ranking highly. Did you know long-form content tends to drive more #social shares?5 ) Include Keywords Within Image  Alt Tags An â€Å"alt† tag is used to describe what an image depicts. A descriptive, keyword-rich alt tag can help that image rank better in Google Image Search, and some would argue that it could help the whole page rank better for the search term by better allowing the search engine to understand the topic of text surrounding the image. Google offers a great guide to using images  on your website, and suggests â€Å"creating useful, information-rich content that uses keywords appropriately and in context.† In other words, don’t just stuff keywords in your alt tags. Make them truly descriptive and helpful, while naturally integrating the target keyword. 6 ) Write Compelling  Meta Descriptions The meta description is the short snippet that search engines sometimes use in the search results to let users know what your page is about before they click it. I say â€Å"sometimes† because Google is increasingly ignoring meta descriptions and instead just displaying a short snippet of text from the actual content on the page. While meta description tags haven’t been a ranking factor for a long time, I still recommend filling them out when creating your pages and incorporating your keyword into them. Why? While this won’t improve the ranking of your page, it could help improve click through rates. In cases where Google actually displays your description tag, a visitor who sees a snippet that includes the exact term they were searching for, which will be bolded, may be likelier to click on your website as it will appear relevant to their needs. Recommended Reading: How to Attract an Audience With The Best Blog Photography Tips (+128 Free Images) Other Important On-Page SEO Factors Keywords aren’t the only thing you need to look at as on page SEO is concerned. Here are a few other important factors that may influence your rankings. 1 ) Test Your Page Load Speed As Google continues its mission to make the internet more user-friendly, it has begun factoring load time into its algorithm. In fact, page load time may end up being one of the biggest ranking factors (which is a main reason why Google is instituting Accelerated Mobile Pages,  or AMP†¦ more on that later). So what can you do to increase load time on page? Here are a few things to get you started. Use a CDN.  Content Delivery Networks (CDNs) cache your site in data centers across the world. It then serves the site to visitors from the location closest to them. The result? Ultra fast load times and less bandwidth usage. This is a bit technical and requires third party help. Check out a company like Cloudflare  to get started. Reduce the size of   images.  A while back, one of our posts hit the front page of Reddit. The influx of traffic really started to affect site performance around the time about 1000 people were on site. So I called my hosting provider and they pointed out that the featured image on the post was massive and was taking up quite a bit of resources to load for each visitor. So I deleted the image and things sped up considerably. For a more permanent solution, I recommend optimizing images throughout your site using something like EWWW Image Optimizer. Look at your plugins.  If you’re using WordPress, plugins can make your life pretty easy. There are so many useful plugins that you can pretty much build a top-tier site without knowing jack squat about coding. However, some of those fancy plugins, such as sliders and social counters, can load Javascript libraries and CSS files across your site or can hit the database every time a page loads. The result? Things slow down considerably. Try something like P3  to learn which of your plugins are using the most resources. To check your page speed, I recommend you use Google’s PageSpeed Insights Tool. Not only does it show you how fast your pages load on both mobile and desktop, but it also gives you detailed recommendations on how to increase performance. Recommended Reading: How to Make an SEO Content Strategy That Will Improve Your Results By 248% 2 ) Make Your Site Mobile-Friendly Now that more people are searching with mobile devices, Google is moving to a mobile-first index, meaning it will primarily look at the mobile version of your page to rank it. The good news is that if you’ve built a mobile version of your site, or use a responsive theme, then you’re already on the right path. And if you’re following best practices for on-page SEO, you’re well on your way to properly optimizing your mobile pages, especially if your site loads quickly. #SEO Tip: Make sure your site is mobile-friendly.However, there are a few additional steps you need to take to make sure your pages are friendly to mobile users. Consider implementing AMP.  When it comes to speed, Google’s Accelerated Mobile Pages are as fast as it gets. And while implementing AMP won’t guarantee you higher rankings, it can give you the edge against other sites. And if nothing else, it could get you in the AMP carousel at the top of mobile results, which can get you more clicks. Of course, the full AMP discussion would take more than a little bullet point here, so I recommend you spend some time  reading up  before trying to implement them. Lose the pop-ups. While pop-up opt-in forms are a great way  to increase signups for your email lists, they’re brutal for mobile users on tiny screens (have you tried clicking one of those tiny X’s?). That’s why Google says it will begin penalizing sites using these pop-ups after the New Year. I recommend disabling them on mobile devices Think â€Å"easy to click.†Ã‚  Those X buttons on pop-up forms aren’t the only thing that’s difficult to press on a mobile screen. So make sure your page is put together in a way where everything is easy to click. For example, make sure your buttons render large enough to click. Don’t use Flash. And finally, for the love of all things holy, if you’re still using Flash, stop. Not only does it load terribly slow, but it won’t work on all mobile devices. If special effects are necessary, opt for HTML5. Is your blog or website optimized for mobile #SEO?3 ) Understand Internal Linking Best Practices If you’re not linking properly in your posts, then you’re missing out. The perfectly optimized page will have a good mix of both inbound and outbound links. Inbound links are important to make your site both easy to navigate, and easy for Google to crawl. And according to Moz, it’s great for â€Å"spreading link juice† across your site. I recommend linking internally whenever relevant, within reason of course. For a good example of internal linking, check out one of my sites, CutCableToday.com, a resource for finding legal ways to watch television without cable. Notice how, while we link out to deals on the home page, we also internally link to relevant pages when the opportunity presents itself. Recommended Reading: The Simple 10-Step Guide to Better Search Engine Ranking for Writers For example, when the page mentions watching a specific channel like ESPN, which we happen to have a landing page for, then we link to that page internally. This helps Google find our â€Å"Watch ESPN† page,  and gets users to click deeper into the site- all great for SEO and usability. However, internal links are only part of the equation. You also want to periodically link out to other sites, as they help search engines determine the theme of your page and help you build relationships with other sites. More importantly, outgoing links can have positive effects on SEO, as it increases your authority when done properly. A few things to keep in mind as you do this: Link out to reputable pages. That means high domain authority and page authority. Consider contacting sites to let them know you linked. This is a great way to network and get backlinks and social shares. Don’t go overboard. Doing so can send traffic away and frustrate your readers. Nofollow outbound affiliate links. Affiliate links, especially in excess, can make your site seem spammy to search engines. By nofollowing these links (add rel=†nofollow† to the code) you’ll prevent Google from crawling the links, in effect making them seem invisible and negating their effects on SEO. And a final word on linking: make sure you routinely check for broken links. Broken links send your users to 404 error pages. This  results in poor user experience, which can make users bounce and ultimately hurt your search rankings. Screaming Frog's SEO Spider is a popular freemium SEO tool that can help with this task. #SEO Tip: fix your broken links!4 )  Understand Page Age and Authority How long your page has been around can affect how high it ranks. There are a lot of factors here, such as higher page authority over time, more backlinks, etc. With that in mind, it’s important to note that sometimes you might want to revamp an older page rather than create a new one. Doing so can potentially push older pages up the search results faster than newer versions. So how can you revamp old content? Change the date.  I’ve personally seen old pages rise in search rankings simply by changing the â€Å"last updated† or â€Å"publish† date. This is the quickest change you can make, hands down. Refresh the content.  This can be adding new info, rewriting the introduction, adding new sections ... whatever makes the most sense to bring that old page up to date. Think about why people are searching.  Look at the current top ranked pages and ensure that your page matches the intent of the searcher even better than those. Recommended Reading: The Skyscraper Technique May Actually Improve Your Content Marketing 5 ) Optimize Images for Search Engines If you’ve read up to this point, you already know that any images you include on your page need to have descriptive, keyword-rich anchor text. But did you know that simply including images on your pages can generate more shares and more page views? The result? Increased social shares and traffic could make your page more valuable and trustworthy in the eyes of Google, leading to improved rankings. Just make sure that every image you include serves a purpose, enhances the user experience, and loads quickly. 6 ) Keep Your Bounce Rate Low For years, SEO experts have been debating whether or not bounce rate affects a website’s ranking. In other words, if someone comes to a page on your website through Google and clicks away from your website without going deeper into it, does that send a signal to Google that your page is providing a poor user experience? Some tests  have said high bounce rates don’t necessarily impact Google rankings, while  others have found  that â€Å"low bounce rates are strongly associated with higher Google rankings.† How can we make sense of it all? It’s important to remember that correlation does not imply causation. Just because pages that rank well tend to have lower bounce rates, doesn’t necessarily mean that bounce rate is a ranking factor. However, we do know that Google wants to provide searchers with the most relevant, useful, and engaging content available. #SEO Tip: remember that correlation does not imply causation.So, at the very least, you should do what you can to lower your bounce rate, keep visitors on site longer, and provide the best possible user experience. Make On-Page SEO a Priority Every Time With so many factors that go into on page SEO, it can be tempting to neglect certain key tasks or to cut corners. But never forget that moving up even a single spot in the search results can drastically increase your clicks. My hope is you'll use this on page SEO checklist as a guide to optimize every piece of content you put on your site so you can put yourself in the best position for success.

An assessment of what ive learned this semester in class Essay

An assessment of what ive learned this semester in class - Essay Example Still, the book is instrumental in making sure that I make correct choices for my personal life. In this article, I would like describe and share my experiences in college in the course of this spring semester in English 252B. Right from chapter one of the course book, we learnt the true definition of success. In this case, I discovered that success is a choice that a person makes. As such, the choices we make while in college have a direct impact on our success. According to the course book that I have mentioned above, success is defined as staying on course to your outcomes and experiences, creating wisdom, happiness, and unconditional self-worth along the way, (pg.3). Before I undertook the course, I defined success as a mare act of accomplishing set goals and targets. However, this changed once I read the book; the success is no longer the act of just passing exams, but the power of our choices that go hand and hand with accomplishing set goals and targets. By drawing illustration from the Downing work, we find that â€Å"The main ingredient in all success is wise choices. That’s because the quality of our lives is determined by the quality of the choices we make on a daily basis (3)†. T hese lines have been lingering in my mind and I have used them as my guide for nit only the entire semester, but also the rest of my course and entire life. Another discovery that I have made is that there exists two types of individuals; the victims and the creators. In chapter 2 Downing explains that the extent at which a person accepts personal responsibility determines if someone fits the description of a victim or a creator. To describe the creator dimension of a person, I would describe an example: in this case, when I have to choose between completing school work and taking a rest after a long day working, I would instead take a day off from work. That way I have taken the role of a creator as I

Will be writing about the impact of recent technology in breast cancer Annotated Bibliography

Will be writing about the impact of recent technology in breast cancer - Annotated Bibliography Example hnologies, the study indicates that superior imaging techniques show promise for postoperative specimen evaluation and have helped improve breast cancer screening. Further, the study shows that digital mammography has helped improve the sensitivity of mammography especially for women aging 50 years and below and that it may help improve the specificity of tomosynthesis. This source contributes to the collection of Annotated Bibliography (AB) by highlighting the role that the improved technology has played in the treatment of breast cancer. The specific technologies highlighted in this article clearly shows how improved technology has contributed towards the treatment of breast cancer. Joann, G. Elmore, MP, Armstrong, K., Constance, D., & Fletcher, S. (1997). Barclay J. Increase in ductal carcinoma in situ of the breast cancer in relation to mammography: a dilemma. Journal of Natl Cancer Inst Monogr. 22:151–6. In this article, Elmore et al. demonstrates that the increased utilization of screening mammography has had a remarkable change in detected ductal carcinoma, in situ cases of breast. The articles show that, in 1993 alone, there were about 23,276 newly diagnosed DCIS cases in the U.S. Of these 4,675 were in women aging between 40 and 49. The authors indicate that DCIS accounted for about 14.7 percent of newly diagnosed breast cancer cases among women aging between 40 and 49, and 40 percent of the mammographically detected breast cancer cases in this group were DCIS. In women aging between 40 and 49, an approximate 2,707 lumpectomies and mastectomies were conducted for DCIS. This source contributes to the AB collection by demonstrating the use of screening mammography, one of the current technologies, in the detecting ductal carcinoma, in situ cases of breast. Glass A, Lacey J, & Carreon J. (2007). Breast cancer incidences, 1980–2006, combined roles of menopausal hormone therapy, Estrogen Receptor Status, and screening mammography. Journal of Natl Cancer

Ethics concepts Essay Example | Topics and Well Written Essays - 2000 words

Ethics concepts - Essay Example "Modern fertility treatments became the focus of much media attention in 1993 after the widely publicised case in which a 59 year old woman was enabled to give birth to twins by means of in vitro fertilisation with donated eggs and her partner's sperm. Fertility treatments raise a wide range of ethical and social issues" (Koch, 1993, p.143). Such factors as the potential child's welfare and interests are critical reasons for refusing to provide a couple with fertility treatment. In spite of the fact that the issue of conception is foremost in the present discussion, I would like to exemplify the situation with the process of child adoption. Even though it differs from conception, because the child already exists, authorities have established a number of criteria for adoption: parents' welfare, their personal qualities, health status and other information should be taken into account. These criteria are partially determined by supply and demand: for instance, potential parents are forced to compete with each other, because the number of infertile families is larger that the number of orphans who are to be adopted. Similarly, in vitro fertilization, associated with conception, poses following question: (bluntly speaking) will the child benefit from being born to these parents or would it be better if he/she never existed The likelihood of the particular potential child being born to another couple simply does not exist, and conception therefore is dissimilar to adoption in this sense. Naturally, it is hard to determine when it would be more preferable if the potential child didn't exist; the fundamental worth of an individual's life cannot be either measured or quantified, least of all if this life hasn't been started yet. It is possible to say, however, that the level of parents' responsibility would be rather low for it to be more favorable not to be born. Society's unwillingness to take care of a child excepting the most traumatic circumstances of horrible parenting proves this (Koch, 1993). Using the example of the 59-year old woman who gave birth to twins, a most important obstruction is that the mother will probably die when they are still at the stage of childhood, i.e. not having brought them up. "No doubt, other things being equal, it is preferable to have a mother who survives well into one's own adulthood. But to put this forward as a sufficient reason for denying fertility treatment is tantamount to claiming that it is better never to have existed than for one's mother to have died when one is still quite young" (Brindsen, 1992,p.280). In addition, in the case of in vitro fertilization, the interests of society are masqueraded as the potential child's interests. The procedure of selecting couples for the fertilization itself looks like the other official procedures that involve difficulties in distributing resources. There are two major hazards in failing to differentiate between the interests of the certain potential child and those of the potential children who might be born if resources were used to help other prospective parents instead. The first risk is that medical specialists may wrongly withhold the fertilization of the certain couple even if refusal to help them is not likely to bring benefit to other couples. The second hazard is that society may fail to support the process of

Constructions of childhood can affect intervention

Constructions of childhood can affect intervention Improving Childrens Lives In this assignment I will endeavour to compare three major approaches of intervention in childrens lives and the way in which adults constructions of childhood can affect intervention. I will initially describe the three major approaches to intervention and examine the different beliefs that were instrumental in the development of these approaches. I will also discuss the benefits and drawbacks of each of these three approaches in regards to intervention. To conclude, I will discuss my opinion regarding the question; is a rights based approach, especially one which promotes child participation, the best way of improving childrens lives? Why do adults feel the need to intervene in childrens lives? Childhood is a status which is recognised world-wide and by many, if not all, of the worlds religions. These religions have through-out history called for adults to protect children from harm, for example ‘Christianity, Islamic teaching and Buddhism (The Open University, Ch5, Pg.188) There are three major reasons why adults feel it is in the childs best interest for adults to intervene in childrens lives and these reasons have transpired through the different ways adults have constructed childhood. Some adults view childhood as a vulnerable period during which children need protecting, others view childhood as an investment, that by investing in childrens lives adults are in fact investing in future society as a whole, and some view children as citizens who have rights and a claim on resources. Some of the earliest interventions in childrens lives stemmed from the construction of children as vulnerable and in need of adult rescue. The romantic discourse, a belief that children are innocent, vulnerable, powerless and in need of adult protection was instrumental in the implementation of early childrens charities such as Barnardos (founded in 1866) and Save the Children (founded in 1919.) These charities portrayed children as ‘poor victims of circumstance in need of rescue. (The Open University, Ch5, Pg.195) There humanitarian response was concerned with their lack of basic necessities such as food and shelter; they were much less interested in wider political issues of poverty. Although this type of intervention does work in the short-term, for example, hungry children are fed and homeless children are given shelter, unfortunately it does not actually deal with the real issues, the underlying cause of poverty and suffering. The Open University states that by ‘conc eptualising the child as a victim in need of rescue can decontexualize the social, economic, and political circumstances of child-suffering and does nothing to bring about greater social equality or to tackle the root cause of poverty.(The Open University, Ch5, Pg.205)Therefore a new approach to childhood intervention was required. During the 1960s and 70s there was a move away from constructing children as passive victims, to a new approach which constructed children as an investment for the future society or human capital. It was now believed that by providing children with the ‘right resources during the early years would enable children to become productive citizens in the future. (The Open University, Ch5, Pg.206) Head Start, one of the first early childhood development projects was implemented in 1965 in the US as part of President Lyndon Johnsons ‘war on poverty. The Head Start programmes aim was to ‘give poorer children an educational boost in the early years, so that they would be able to compete with middle class children when they arrivedatschool.'(The Open University, Ch5, Pg.209) To this day many early years intervention programmes are fundamentally about providing all children with the chance to enter society with a fair chance to succeed. There is no doubt that investing in the early years benefits many children by providing children with stronger foundations in the areas of health and education, but it does have limitations. Unfortunately this type of intervention does not benefit all children, for example, the programmes only target children below the age of five, funding is controlled by governments and is only allocated to areas considered in need. Therefore assistance is not available for all children. Recently there has been a move towards a rights based approach, constructing children as valuable contributors to society, citizens with rights. A rights based approach is one which recognizes all children regardless of age as right bearing citizens. The first specific childrens rights document was the 1994 Geneva Declaration which was followed by the 1994 Declaration of Human Rights and, the 1959 United Nations Declaration of the Rights of the Child. These documents constructed children as weak and dependent on adults and they did not have the power to actually protect children, although they were instrumental in bringing to the attention of the world childrens needs and their value to society. In 1989 an international human rights treaty called the United Nations Convention on the Rights of the Child (UNCRC) was introduced. This treaty applies to all children and young people aged 17 and under and was the first to take a childrens rights based approach. The UNCRC is separated into 54 ‘articles which provides children and young people with a set of comprehensive rights. These ‘articles give children social, economic, cultural and political rights; while others set out how governments must implement the UNCRC. The UNCRC states in article 12 that, ‘all children and young people must be listened to, and have their opinions taken seriously in all decision-making that affects them. (Article 12, UNCRC) This leads us to participation. Participation is a way through which children are recognised in an adult society as right-bearing citizans. Gerison Lansdown defined participation as ‘children taking part in and influencing process, decisions, and activities that affect them, in order to achieve greater respect for their rights. (The Open University, Reading, Pg.273) In brief, participation is about adults really listening to children and young adults and taking their views into account when dealing with issues that effect them. The UNCRC does not clearly express that children have a right to participate, although when read together with other ‘articles there is a strong indication towards participation. For example, Article 12 grants every person aged 17 and under the right to express their views, and to have these views given due weight in all matters affecting them. Article 17 gives children and young people the right to receive, seek and give information. Article 13 gives every child the right to freedom of expression, using words, writing, art and any other media so long as they respect the rights of others. Article 23 gives disabled children and young people the right to active participation in their community. And Article 2 requires all the rights in the Convention on the Rights of the Child to be implemented for every child, without discrimination. (UNCRC, http.unicef.org/crc/cc.htm, accessed 3/9/05) For participation to work, children and young adults in many cases have to work together with adults and organisations. Children and young people need access to services that will provide them with information and support enabling them to become knowledgable and confident of their rights. In many countries adults provide support in the form of childrens rights commissioners. Gerison Lansdown stated in Audio 8, Band 5 that it is ‘very important that we establish childrens rights commissioners. Children as a constituency have no vote, very limited access to the courts, very limited access to the media, and therefore theyre not able to exercise the kind of democratic rights that adults are able to exercise.'(The Open University, Audio 8 Band 5, 3:43) Norway was the first country to introduce this system in 1981 and since then other countries have followed in their footsteps. UNICEF states that the childrens rights commisioners role is to ‘seek greater justice for the childre n both by improving access to existing rights and by promoting the recognition of human rights not yet embodied in legislation, culture or day-to-day practice in childrens lives. (The Open University, Ch5, Pg.215). By encouraging participation adults do not surrender all decision-making power to children, instead they encourage children to take more responsibility in decision making. Although in many situations, adults still make the final decision based on the ‘best interests of the child or young adult, but this decision should be informed by the views of the child or young adult. The UNCRC states that children should be ‘given more responsibility according to their ‘evolving capacities (UNCRC, Article 5) meaning that as children develop adults should give them more and more responsibility regarding decisions that affect them. The role of a childrens rights commissioner is a difficult one, as they have to balance childrens rights to participation, with childrens rights of being protected. Peter Clarke, a childrens rights commissioner, discussed this issue of protection v participation and his way of dealing with these situations in Audio 8 band 5 ‘There may be situatio ns where my view of whats in the best interests of children and young people is different from that being expressed by the young people themselves who I consult with about things. (The Open University, Audio 8, Band 5, 17:54) Clarke believes that his role as a childrens rights commissioner is to go ahead and make the childrens and young peoples opinion public even if his opinion is different but then to also make public his own adult perspective on the subject alongside the childrens. As with any political regime the issue of childrens rights to participation are part of a constant ongoing debate. There are many benefits regarding the use of participation; It is believed that the values of democracy, such as respect for the rights and dignity of all people, for their diversity and their right to participate, are best learned in childhood and that by encouraging children and young adults to view their opinions and beliefs allows them to learn constructive ways of influencing the world around them, preparing them for their stake in the future. The use of participation may also help children protect themselves, children who are repressed or discouraged from expressing their views may become more at risk or vulnerable and accept situations which abuse their rights, where as children who are encouraged to discuss and express themselves may become more capable or empowered to challenge any situations which abuse their rights. In this way participation can be seen to be actively protecting children and young adults. Gerison Lansdown states in the Open University that involvement in p articipation helps to promote the well-being and development of children and young adults. She describes this as the virtuous circle effect; ‘The more opportunities for meaningful participation, the more experience and competent the child becomes which in turn enables more effective participation which then promotes improved development (The Open University, Ch 6, Pg.277) Participation also has many drawbacks; it may be difficult for adults to take childrens rights seriously due to the fact that children have been under-represented in social theory and policy for many years, many cultures did not place value on what children had to say. It may also be the case that childrens do not have equal access to participation rights and there may be a bias towards more privileged children having access to these resources, and the children who really need their rights to be heard are unable to gain access to these resources to improve their lives. Adults may also be reluctant to relinquish power to the children and young adults because they still assume they know what is best for children. They may feel that by encouraging participation rights they could produce children and young adults who lack respect towards parents and other adults and figures of authority. Some people may believe that particiption takes away a childs ‘childhood this view may stem fro m the idealistic construction of childhood as a time of innocence or a care-free period (the romantic discourse) where they believe that children should not be bothered with important decision-making and responsiblity. We can see that there are many benefits and also drawbacks regarding a rights based approach and the use of participation. It is my opinion that the benefits far out-weigh the drawbacks. I believe that a reason why participation may be difficult to implement is due to the fact that many adults of this era were not afforded the benefits of participation themselves. I believe that the new generation of adults, the ones who have received the benefits of participation during their own childhoods will, due to first hand experience, have a greater understanding regarding the importance of participation and be far more willing to empower children with the right to participate. In conclusion, we can see that throughout history there has been numerous ideological discourses surrounding children and early childhood. For example, in the Victorian era, where children were perceived as, ‘to be seen and not heard, this discourse and others which I have discussed above, demonstrate how societys constructions of childhood can, has and will continue to influence laws and legislation regarding the ways in which adults intervene into childrens lives. So, do I believe that a rights-based approach, especially one which promotes child participation, is the best way of improving childrens lives? After considering the deficits and benefits of the three main approaches to childhood intervention and after exploring the theoretical ideas and practical application in the promotion of democracy and empowerment in the lives of young children, I have come to the conclusion that I agree that rights based approach is the best way of improving childrens lives. It is my opinion that empowering children with a voice to express their opinions will help contribute to the development of a healthy democratic society. I believe that democracy empowers children to protect themselves against abuses of their rights, and that failure to consult children and young adults on how they feel about something that directly involves them, fails to promote social equality.

Tritt’s View of Young Goodman Brown :: Young Goodman Brown YGB

Tritt’s View of â€Å"Young Goodman Brown† In the article, â€Å"‘Young Goodman Brown’ and the Psychology of Projection†, Michael Tritt critically analyzes Nathaniel Hawthorne’s â€Å"Young Goodman Brown† to construct the process of how Hawthorne regards Goodman Brown’s behavior. Tritt examines the phenomenon of projection in psychology and believes that â€Å"Brown’s compulsive condemnation of others, along with his consistent denial of his own culpability, illustrates a classically defined case of projection† (116). He defines projection as an unconscious process when a person projects their own traits or desires onto other people, thus representing a false perception on whom the projection is made. Tritt perceives Goodman Brown’s withdrawal is from the persuasion that he has not fallen in with his devilish community, thus Goodman Brown projects his guilt to them in an attempt to escape a guilty subconscious. While Goodman Brown is in the forest, he locates his anxieties upon the community that he lives in. The experience in the forest actually depicts Goodman Brown’s own evils. Tritt refers to Goodman Brown snatching away a child being catechized by Goody Cloyse: If Brown truly conceives of himself as fallen, why would he snatch the child from one fiend to yield yet another, namely himself? Brown must believe himself untainted, or at least less tainted than various members of his community. (115) Michael Tritt believes that Brown’s anxieties inevitably stick within his subconscious forever. The anxieties suggest a psychological design with aspects of misperception and false perception to reveal a projection process. Tritt asserts that Goodman Brown’s evil is located in others, and Brown believes himself to be without guilt although his desires are still in his subconscious. It is a â€Å"vice-like grip with which such process is paralyzing, indeed terrifying† (Tritt 116). Undoubtedly, Michael Tritt uses a psychological strategy to critically analyze â€Å"Young Goodman Brown†. He carefully constructs his criticism through quotes from other critics and the short story. Sigmund Freud is also quoted because he theorized the projection process.

Commercially Available Testing Tools

Once an application has been developed, the developers must demonstrate that it performs the tasks for which it was designed accurately, reliably and with adequate performance. For this to be fulfilled extensive testing must be carried out and tools have been built to assist with this process. Developers have built different types of tool for addressing different aspects of the same general problem. The importance of proper testing to detect as many errors as feasibly possible has been driven by the increase of malicious or criminal intent on the part of developers that produce applications with functions that facilitate fraud or other criminal activity (an especial risk to the financial industry). This problem has been addressed by European Community Legislation, increasing the onus on software developers to show that they took all reasonable steps to ensure an application was free of defects and suitable for the purpose for which it was developed. Failure to do so could leave the developer liable to be sued by anyone have has incurred a loss in any business as a result of software collapse. The main types of tool that have resulted as a partial result of this are described below. There are a large number of testing tools that are available, but they all work in very different ways. The main types of testing categories are described below. Tools that analyse source code without executing test cases, but in deriving test cases for the software to be tested. There are three different types used in industry that are described below: Code based testing tools accept source code as input and perform a number of analyses that result in the generation of test cases. This type of automated tool can broken down in to four further categories. The first are Code analysers that evaluate test modules automatically for proper syntax; statements are then highlighted where the syntax is wrong, if construction is error prone or if an item is undefined. The second category is Structure checkers where modules are submitted as input and a graph generated, depicting the hierarchy of modules and tools check for structural flaws, for example, determining the location of loops and branches and how they are used within the system. The third type are Data analysers which review data structures, data declarations and module interfaces, and notes improper linkage between modules, conflicting data definitions and illegal data usage. The final type are Sequence checkers where sequences of events are checked and marked if coded in wrong sequence. Specialised testing languages enable a software engineer to write detailed test specifications that describe each test case and the logistics for its execution. An example of one of these languages is Prolog, that is specifically used for test case generation. Requirements based testing tools isolate specific user requirements and suggest test cases (or classes of tests) that will exercise the requirements. Tools that analyse source code during execution of test cases by interacting with a program as it is executing and checking the path coverage, test assertions about the value of specific variables and otherwise instrumenting the execution flow of the program. They can be either intrusive or non-intrusive. An intrusive tool changes the software to be tested by inserting extra instructions or ‘probes† that perform the activities mentioned above. A non-intrusive tool uses a separate hardware processor that runs in parallel with the processor containing the program that is being tested. Systems can be difficult to test because several parallel operations are being carried out concurrently, which is especially true for real-time systems. Therefore it is difficult to anticipate the conditions and generate representative test conditions. However, dynamic test tools can capture a state of events during the execution of a program and so are often called program monitors, because they watch and report the behaviour of the program. The functions of the monitor are to list the number of times a submodule is called or a line of code is executed. These statistics tell testers if the test cases have statement coverage. Another function is to report on whether a decision point has branched in all directions, providing information about branch coverage. System performance information is also provided, including statistics about particular variables e. g. their first value, last value, minimum and maximum values. Breakpoints can be defined for the system, so when a variable attains or exceeds a specific value, the test tool reports the occurrence. Some tools will stop when breakpoints are reached so that the tester can examine the contents of memory or specific data items, as it is possible to change values as the test progresses. Any information captured during the test can be used to provide information about control flow. Another automated tool, analysers, are similar to monitors, except that they can also evaluate captured data to prescribed criteria. A test coverage analyser records the number of each statement executed during a test step and notifies us if certain routines or statements are not executed. A timing analyser works with predefined areas or memory or code and tracks the amount of time spent in each area as system functions are performed. This type of tracking can be useful during performance testing when timing requirements are checked. Tools that simulate functions of hardware or other externals by presenting to a system all characteristics of a system or device without actually having the system/device available. This is particularly useful if another company is developing part of a system; this part can be simulated to allow you to test your own part. The simulator can sometimes be more useful than the device itself as all data regarding the devices' state throughout the test can be stored, aiding in error location. Simulators also help with stress and volume testing, since it can be programmed to load the system with substantial amounts of data, requests or users. Generally, simulators give control over the test conditions, allowing you to perform tests that may otherwise be dangerous or impossible. Test management tools are used to control and co-ordinate testing for each of the major testing steps. Tools in this category manage and co-ordinate regression testing, perform comparisons that ascertain differences between actual and expected output and conduct batch testing of programs with interactive human-computer interfaces. In addition to the functions noted above, many test management tools also serve as generic test drivers. A test driver reads one or more test cases from a testing file, formats the test data to conform to the needs of the software under test, and then invokes the software to be tested. The C/S environment demands specialised testing tools that exercise the graphical user interface and the network communications requirements for client and server. This category can be sub-divided into the following functions: Reverse engineering to specification tools which take source code as input and generate graphical structured analysis and design models, ‘where-used' lists and other design information. Code restructuring and analysis tools that analyse program syntax, generate a control flow graph and automatically generate a structured program. On-line system reengineering tools which are used to modify on-line database systems. Many of the above tools are limited to specific programming languages, although most major languages are addressed and require some degree of interaction with the software engineer. Next generation reverse and forward engineering tools will make much stronger use of artificial intelligence techniques, applying a knowledge base that is application domain specific, i. e. a set of decomposition rules that would apply to all programs in a particular application area. The AI component will assist in system decomposition and reconstruction, but will still require interaction with a software engineer throughout the reengineering cycle. Several testing aids can be combined into one automated tool; a test harness is a monitoring system that tracks test input data, passes it to the program or system being tested and records the resulting output. A test harness can also compare actual with expected output and report any discrepancies. Most test harness tools are environment specific by the nature of the process. Test data set generators can generate test data sets derived from the requirements modelling process. Used in conjunction with test harnesses they will provide a formal documented test environment. In most cases a combination of the above tools will improve chances that a delivered application performs the tasks expected correctly and reliably. All testing tools generate large amounts of information about an applications structure. This information must be interpreted and used to detect and rectify subtle logic and structure error. There is a large amount of interest in producing automated support for this interpretation process; to pinpoint possible problem areas and suggest further lines of investigation. With the exception of Interpreters, that are still in development, the above categories of testing tools are available commercially. There are a large number of products available produced by many different companies, so two case studies have been selected to give an impression of the testing tools commercially available. Where possible, the category of testing tools as described above that each product fits into has been added in brackets after the product name. The current products available from this French company are aimed at user interface testing and there are three product lines. The first, UniTest, is designed to perform unit testing of embedded systems. It can develop test scripts that can run on native, simulator, emulator or target platforms. ATTOL's second product, SystemTest, automates the production and exploitation of integration and validation tests for systems. Both of these two products can be integrated with ATTOL's final product, Coverage (test coverage analyser), which is a code coverage tool that is designed to obtain the level of code coverage during the unit or integration testing. TestStudio is one of four products that make up the software development product, Rational Suite. The TestStudio product is itself made up of other Rational Products. Rational Robot provides thorough testing of an entire application, Rational TestFactory automatically detects run-time errors without user assistance and generates optimal scripts for regression testing. Rational Purify locates hard-to-find run-time errors that cause program crashes. Rational Quantify pinpoints performance ‘bottlenecks' in applications and Rational PureCoverage (test coverage analyser) identifies untested code and provides code-coverage analysis. The nature of many products available is that they perform testing to meet user requirements. To do this they are often a combination of several types of testing tool, which makes it difficult to identify specific categories of testing. However, many of the products available did require the system or application being tested to actually be run, whether on a simulator or real-time, suggesting dynamic testing is used more than static testing. There are however, a huge range of testing tools commercially available, combining many different testing methods.

Free Essays on Embraced By The Light

Embraced By The Light By, Betty J. Eadie Embraced By The Light is a wonderful book based on Betty Eadie’s experience with life after death. It starts off with her in the hospital waiting to get a hysterectomy. After her husband Joe leaves the hospital to go home and tend to their 7 children she starts to reminisce on her past as a young child. She talks about her parents and how her mother was an American Indian and how her father was a white man. Her parents divorced and her mother had to work full time just to make ends meat. Since her mother didn’t have enough money for a babysitter, Betty had to go to an Indian boarding school and was taught to fear God. One day she asked one of the nuns about God’s existence and was beat severely for it and had to go to the hospital. While in the hospital she had her first near death experience and talked about how she was cradled in a man’s arms that had a bright glow to him and had a long flowing beard. Then she enters back into her body and continues on with her life. At age fifteen Betty got married and had 4 kids with their youngest dying of SIDS at only three months of age. After six years of marriage Betty and her husband divorced. The Christmas following her divorce she met her soon to be husband, Joe. The two of them ended up having three kids together. There youngest was expected to be retarded even deformed if given birth to. They thought about having an abortion but decided to have the baby anyway. On June 19, 1968 Betty went into labor and had the baby. After thinking for nine months what the baby would like, a healthy baby boy was born, nothing wrong with it what so ever. She went into surgery the next morning. That night after surgery she was laying in bed and fell asleep, she woke up to feel her spirit drifting up off her body. As she rose from her body she looked down to see someone, she couldn’t tell at first that the body was hers until she d... Free Essays on Embraced By The Light Free Essays on Embraced By The Light Embraced By The Light By, Betty J. Eadie Embraced By The Light is a wonderful book based on Betty Eadie’s experience with life after death. It starts off with her in the hospital waiting to get a hysterectomy. After her husband Joe leaves the hospital to go home and tend to their 7 children she starts to reminisce on her past as a young child. She talks about her parents and how her mother was an American Indian and how her father was a white man. Her parents divorced and her mother had to work full time just to make ends meat. Since her mother didn’t have enough money for a babysitter, Betty had to go to an Indian boarding school and was taught to fear God. One day she asked one of the nuns about God’s existence and was beat severely for it and had to go to the hospital. While in the hospital she had her first near death experience and talked about how she was cradled in a man’s arms that had a bright glow to him and had a long flowing beard. Then she enters back into her body and continues on with her life. At age fifteen Betty got married and had 4 kids with their youngest dying of SIDS at only three months of age. After six years of marriage Betty and her husband divorced. The Christmas following her divorce she met her soon to be husband, Joe. The two of them ended up having three kids together. There youngest was expected to be retarded even deformed if given birth to. They thought about having an abortion but decided to have the baby anyway. On June 19, 1968 Betty went into labor and had the baby. After thinking for nine months what the baby would like, a healthy baby boy was born, nothing wrong with it what so ever. She went into surgery the next morning. That night after surgery she was laying in bed and fell asleep, she woke up to feel her spirit drifting up off her body. As she rose from her body she looked down to see someone, she couldn’t tell at first that the body was hers until she d...

The role of business in protecting the environment

The role of business in protecting the environment Free Online Research Papers The role business can play in protecting the environment â€Å"†¦shall be likened unto a foolish man, which built his house upon the sand.†(Matthew 7:26, King James Bible).There can be little doubt that mankind and indeed the whole planet is facing an environmental crisis. Whether that crisis is brought to a head by global warming, ozone depletion, acid rain, tropical deforestation or top soil erosion, remains to be seen. In this essay we will examine the role business is playing in creating this crisis and what it can do to help protect the environment in the future. Business produces the goods and services that meet our needs, wants and desires. It is this process that has lead to much of the destruction of the environment that has taken place. This damage continues on a daily basis. However, business is not solely to blame for this; governments and consumers must take some of the responsibility. It is governments who regulate the business community both legally and economically and have allowed this environmental destruction to take place. Consumers must accept their share of the blame as it is they who have consented to consume goods and services produced in an environmentally damaging way. That said it is the unique and close relationship between the production process and the environment that places the burden of environmental protection squarely on the shoulders of business. The manufacture of products and delivery of services for consumption involve necessarily the usage and conversion of raw materials. This process unavoidably produces waste. Indeed the processed product itself is destined to become waste as well. That is the nature of consumer goods; they are purchased, used and replaced. The production of the product will consume most of the resources, but even its utilization and eventual disposal consumes more. There is no escaping the fact that what goes in, must (inevitably) come out as waste. The fact is that resource scarcity and pollution are two sides of the same coin. It is clear; that our current methods of production are having a seriously adverse affect on the environment. If these processes remain un-checked, the eco-systems, which we all rely on, will eventually be seriously damaged. The message is clear; we must seek out more environmentally sustainable methods of production. Since the Rio Earth Summit in 1992 it has been internationally accepted that the ultimate goal of the UN environmental policy is sustainable production, which is production in harmony with the maintaining of global life support systems. In other words, sustainable production is the process where the consumption of materials and energy are reduced to a level where the ability of the environment to regenerate and assimilate the waste is maintained. This will have to be achieved in the face of a global demand for goods and services by a population which is likely to double in size before it stabilizes. Achieving sustainable production in the light of this demand is a n enormous challenge. What needs to be done is clear. Business has to reduce the environmental cost of production. However, we have not yet seen any radical shift in business practices which will bring about such a reduction. It is difficult for business to deny the need for environmental protection; however its response to the problem seems hap-hazard. At first the business community adopted programs which would simply fine tune their then existing practices. More recently they have been modifying their management techniques more drastically with a view to meeting the challenge head on. It seems to be recognized now that meeting these challenges requires a complete re-think of how business is conducted. The investments and innovations of business have driven economic growth and satisfied consumer demand but, because of the resources consumed and the side effects of waste and pollution, they have become unfortunately the main contributors to environmental destruction. New techniques and more efficient methods of production need to be found. It is clear now that economic growth without heed to the environmental cost can no longer be the main objective of business; growth without recognition of the environmental cost is unjustifiable. We know that new technologies and processes are not sufficient to meet the demands of the issues at hand. It would also be foolish for us to rely solely or even heavily on the possibility that science and technology will cure the ills of the past and provide us with new streams of growth for the future. Fundamentally there is a need for a change of attitude towards production and consumption, but more importantly there is a need to become ethically a ware of the total, comprehensive cost of business, that is not just its economic cost but also its social and environmental costs. We must discover new and innovative ways to organize the business culture within the existing free market economy, under governmental and social regulation while promoting sustainable production and growth for the future. On a global scale there are conflicts in business as to how this might be achieved. There are those in the emerging economies who protest that the environmental destruction to date has been caused by the developed world. The developed world has been careless and reckless in its treatment of the planet and has benefitted significantly from this negligence, but now that impending disaster has been detected they insist that all economies, including the underdeveloped, must bear the burden for its rectification. Emerging economies argue that they did not cause this problem and as such it is the responsibility of developed economies to take the initial and principal corrective action. This position was recognized by the UN during the Kyoto summit on climate change in 1997. Under Kyoto, industrialized countries agreed to reduce their collective green house gas emissions by approximately five percent compared to the year nineteen ninety. The main contributors to this reduction will be the European Union together with the United States and Japan. The United Nations agreed to a set of â€Å"common but differentiated responsibilities. The parties agreed that the largest share of historical and current global emissions of greenhouse gases has originated in developed countries. Per capita, emissions in developing countries are still relatively low and the share of global emissions originating in developing countries will grow to meet their social and development needs. Failure to adhere to the protocol will result in a financial fine for the country in breach. (United Nations Framework Convention on Climate Change) Every developed country attending the conference has ratified this protocol with the exception of the United States of America. They argue that the United States should not be a signatory to the protocol because it did not include binding targets and timetables for developing as well as industrialized nations or would result in serious harm to the economy of the United States(U.S. Senate Byrd-Hagel Resolution). The United States President George W. Bush has indicated that he does not intend to ask congress to ratify the protocol, not because he does not support the principles, but because of the exemption granted to China. China is now the world’s largest gross emitter of green house gas and would be able to continue to adopt a â€Å"†¦business as usual† approach if not regulated. He further argues that â€Å" Americas unwillingness to embrace a flawed treaty should not be read by our friends and allies as any abdication of responsibility. To the contrary, my administration is committed to a leadership role on the issue of climate change Our approach must be consistent with the long-term goal of stabilizing greenhouse gas concentrations in the atmosphere. (President Bush Discusses Global Climate Change 11th June 2001) Some argue that the United States failure to ratify the protocol has more to do with the economic cost of ratification rather than with fairness. Conservative estimates indicate a reduction of approximately four percent in the Gross Domestic Product of the United States economy should they ratify and abide by the protocol. Essentially the argument is this, if the treaty is ratified, the pollution intensive jobs in the developed economies will be relocated to emerging economies because the cost of doing business there will be less. It is essential that the problem of climate change is addressed on a global scale by business. When the Kyoto protocol is analyzed objectively, it can be seen to have many far reaching implications for the businesses of developed countries. As long as consumers demand cheap, affordable goods, business will endeavor to provide them. If this requires the relocation of production to emerging economies then business will do that, as they have responsibilities to their share holders to optimize profits and dividends. Unless society demands that business be responsible for environmentally friendly, sustainable production and is willing to accept the extra cost, then, disregarding the social and environmental costs, production will be relocated to the lowest economic cost countries. One can conclude that it is up to business to sort out the problem of pollution, but that business is anchored by consumer demand. (1493 Words) References Business and the Environment: A Reader by Richard Welford and Richard Starkey, Published by Taylor Francis, 1996; ISBN 1560326093, 9781560326090 The Whitehouse (11/06/2001). President Bush Discusses Global Climate Change. www.whitehouse.gov/news/releases/2001/06/20010611-2.html, viewed 15th November 2008 www.unfccc.int/essential_background/convention/background/items/1353.php, viewed 15th November 2008 www.en.wikipedia.org/wiki/Kyoto_Protocol, viewed 15th November 2008 Research Papers on The role of business in protecting the environmentRiordan Manufacturing Production PlanPETSTEL analysis of IndiaRelationship between Media Coverage and Social andBionic Assembly System: A New Concept of SelfGenetic EngineeringOpen Architechture a white paperMarketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasInfluences of Socio-Economic Status of Married MalesThe Project Managment Office System

Information system Essay Example | Topics and Well Written Essays - 2250 words

Information system - Essay Example ut to be a hassle for the passengers and were internationally a shame as several flights got cancelled and many international passengers faced troubles due to the mismanaged system. The infrastructure of the terminal had turned out to be very good but in regard to serving the passengers a convenient and comfortable experience, the terminal greatly failed. Some of the major problems with the terminal operations were with the baggage, the security system, the car parking, and the enormous building that had no maps or help-lines. The BAA did not also have the information system in place as it was unreachable by the staff members. Some workers also said that they could not log into the computer system and those who could log into it, did not know how to operate it properly. The information system was installed and for the baggage handling duties to be allocated amongst the staff members, there was a Resource Management System. Thus, the workers did not know their duties when they reached their work areas which affected the baggage handling, and thus delayed flights. The information system was not effective as staff members and workers weren’t able to use it efficiently. Moreover, the security system and the handling of the enormous place were also not managed creating troubles for the passengers. An effective information system could have helped the terminal 5 to avoid the disaster as it would have enabled better management, better security systems, and a better baggage handling system which had been the major cause for the delay and cancellation of flights as well as the difficulties to the passengers. The baggage system had failed which is why most of the problems occurred. A good baggage system would have been efficient in helping the handling of the baggage and it would not have clogged the system. Moreover, the car parking spaces had become an issue as there was no navigation for the huge space so staff members were unable to find parking spaces for a long

Marketing, Strategy and Enterprise Essay Example | Topics and Well Written Essays - 3000 words

Marketing, Strategy and Enterprise - Essay Example decide to enter the B2C market. Analyse the likely differences between the B2B and B2C part of the business, along with the advantages and disadvantages for SPSL marketing its service to both businesses and consumers. 8 Saxon Plumbing Services London Ltd. is a plumbing Services Company established in 2000 by two brothers, Peter and Hair Blair. Its head office is located in South London, UK, with a staff of 40 employees. From a humble beginning, this company grew to generate an income of  £5.0m and a gross profit of  £1.2m. At present, the company is planning to expand its services to Manchester with five more stores in the territory. Manchester is a good choice for expansion since there is an established need for repairs in constructions of houses and buildings in this town. Annual housing alone in England in 2013 totaled 122,950 units (Gov. UK, Feb. 2014). This alone, is a comfortable number of houses/buildings to serve and begin with. Services offered by SPLS are competitive, superior and will always be available. The Mayor of London, Boris Johnson, has big dreams for London (The Mayor’s economic Strategy for London, May 20, 2012). He wants the city to grow both in terms of jobs and po pulation. He believes that the country could emerge successfully from its present economic crises and become a world leader. Towards this vision of growth, SPLS sees the emergence of business which could support the growth of the company. Manchester is not very far away from London. It is located in England’s North-West in the heart of UK and is only two hours away from London. It is an ideal site for SPLS since it is the largest city in the north, an economic centre and therefore could be a profitable opportunity for the company. Besides, it could be a gateway to serve other areas since its international airport serves Asia, Africa,

Discuss the role of the courage of children in both Little Woman and Essay

Discuss the role of the courage of children in both Little Woman and Treasure Island - Essay Example â€Å"Treasure Island reflects a deep anxiety about the power imbalance that complicates the adult author-child reader relationship†¦ Stevenson worries that the authors of adventure stories aim to indoctrinate and exploit youngsters like his impressionable boy hero† (Gubar, 2009, pp126-127). Furthermore, both Treasure Island and Little Women were written in the 19th century, which has been labelled the â€Å"Golden Age† of children literature (Gubar, 2009). In considering the novels in their historical context, Gubar’s observation underlines the changing approach of authors to children’s literature towards the end of the nineteenth century in portraying childhood and growing up. A central element of this is through the subversion of societal norms associated with children with the use of strength. For example, in Treasure Island, the novel’s central protagonist Jim Hawkins relays the journey of pirates and hidden treasure and the narrative is rich with action of childhood adventure, which is infused with adult themes such as morality, alcoholism and murder (Jones, 2003). Moreover, it is submitted that Jim’s character arguably fuses the universal quest for adventure conventionally associated with childhood with serious issues impacting child development, development in growing up. This is exemplified by the characterisation of Jim as a boy man in taking the Hispaniola to get the buried treasure: â€Å"the scheme had an air of adventure that inspired me, and the thought of the water breaker beside the fore companion doubled my growing courage† (Stevenson, 1883, p.196). Similarly, Alcott’s â€Å"Little Women† also subverts the contextual norms associated with children growing up, which is arguably attributable to Alcott’s difficult childhood (Clark 2005, p.213). Indeed, Alcott utilises the familiarity of domesticity associated with girls and subverts this to underline the complex issues impacting children’s lives, which was contextually

Training and Development Essay Example for Free

Training and Development Essay Introduction Training and development is an integral part of a company’s success. It ensures a motivated and educated workforce by delivering them new insights and developments on their work. Throughout my career in sales and in the fashion and modeling industry, I have been dealing with various trainings and development programs. I have developed sales training methods for several sales companies. I have trained aspiring models on projection, poise and public speaking. Most recently, I have mentored my team of professionals in my image consulting business to deliver the best possible image solutions to our clients. As a team leader, mentor and teacher, I am constantly evaluating past training strategies and looking for new opportunities to create and develop training methods for my team. I follow simple steps or model in designing and developing a training coursework. First, I do training needs assessment of my team. When assessing I do one-on-one interview or pass around a piece of paper where they write topics that they think can help them improve the way they do their job. I assess their current skills and industry knowledge, and benchmark it against the standards of the company or what that company expects them to do. I then design the training and set verifiable objectives and evaluation methods. When designing trainings, I like to inject fun and contact. I learned early on that good sales leaders take their sales team seriously by making sure there is a balance between control and fun within the team to promote creativity and high-sense of motivation (Forsyth, 1999, 64). I always see to it that I include various topic-related games where they can pick some learning from. I also always encouraged everyone to speak and share their own experiences from the field. Work Experience – Pyramide USA Pyramide USA is an American company and a global leader in the climbing wall industry. One of their products is Poolside Climbing Wall from AquaClimb. As the Lead Sales Team Trainer, I trained the entire sales team in sales and presentation. I was responsible for marketing AquaClimb through branding, advertising, database marketing, direct marketing, events or trade shows, international marketing, internet marketing, market research, and all public relations-related efforts. I decided what trainings to do based on my deliverables for the company. In line with my responsibilities, I trained my sales team in the following areas: lead generation, customer presentation and product demonstration, sales closing, events management, and professional image as part of selling customer confidence in the company brand. The first big training I did for the company was about the product that we were going to sell. We went through the detail of the sales pitch, the product benefits and the company support for dealers. We tackled the specifics of the product feature, as far as installation of the product and safety precautions for the customers. We also did costing and sales mark-up estimates, as well as lead generation. These were all-important because AquaClimb was new to the market. After the product and sales presentation, I asked each of them to prepare their own sales pitch based from the training and present to me for critiquing.   This was part of my evaluation of the training’s efficacy. But, I like to create balance so I asked the participants to rate the training as well, about content, delivery, and my competence on the subject. We composed action steps where my team, in a group of two, discussed how they plan to use the learning in selling the product.   After that big training, I made it a point to conduct weekly 30-minute Marketing Task Force Training to cover selling, customer service, motivational training, events management and personality development. Apart from that, I made it a point to schedule sales calls twice a week with 2-3 individuals from the team. I also coordinated sales department teambuilding with the company’s human resources manager. Together, we designed a weekend team building retreat that increases employee motivation and focus. We covered important parts of management such as employee loyalty, trust, internal conflict resolution, and team goal achievement by fun games and group activities. At the start of the training, we leveled off expectations of the participants and explained objectives. At the end, we gave out evaluation questionnaire forms to measure employee satisfaction and learning. AquaClimb’s distribution is through a worldwide authorized dealer network, which I helped develop from the get go through the AquaClimb Dealer and Agent Programs. The program aimed to set up the dealer support network to foster and continue strong customer relations with all past and current customers. I coordinated with the Director of Customer Service with the design and implementation of Customer Service training about the use and delivery of service using the 24-hour live support program. We evaluated the training based on number of customer requests of complaints handled each staff and compared it with the previous data before the network installation. I provided customer feedback to Director of Operations on AquaClimb products, including but not limited to strengths, weaknesses, opportunities and threats in the relevant marketplace. Feedbacks were from customer service reports, market surveys, and dealers’ evaluation of AquaClimb product and services.   Lastly, the sales training I helped developed with the company can was measurable through the increase in sales. For this, I consolidated monthly sales report and sales trends and presented those to Director of Sales. Work Experience – Charles Mason Inc. Charles Mason Inc. afforded me a worthwhile experience of organizing and staging special events for the company from 1997 to 2000. As the Special Events Coordinator, I was in charge of coordinating all aspects involved in planning and carrying out large-scale corporate events and meetings and direct supervision of a team comprised of 10 Assistant Coordinators. As part of producing grandiose and stylish events, I developed basic interior design coursework and events management for my team to equip them with necessary skills in running events. Specifically, I trained all the assistant coordinators in flower and lighting design. I held a 3-day design workshop for my team where they learned basic flower decoration and lighting effects. I developed the workshop through extensive research on the subject and interviews with flower shop owners, and events lights operators. As part of the training evaluation, I asked them to apply what they learned with whatever current projects we are handling, by sharing creative ideas and brainstorming. I measure transfer to evaluate my staff. For instance, I know the training worked because on several occasions I let my team handle the event design with me as supervising director only, and they were able to produce elegant designs for the show. Work Experience – Model Quest Inc. Model Quest Inc., a national model and talent scouting company, landed me a job in New York as a Sales Specialist / Training Coordinator between 2000 and 2004. My primary job responsibilities were to coordinate all aspects of public relations events and model search shows, in national and international locations. I provided industry training and techniques to prospective clients and consistently sold more than 1,000 training sessions each event which enabled the company to triple profits within the first three months of business. Because of my significant contribution to the company’s financial interests, I served as a Keynote Speaker and Teacher for the company, where I conducted all the training and development for all the prospective models. My own experiences as a model helped me to develop three separate training modules for aspiring models. The first module is an orientation on the fashion industry, the industry standards for models, and how Model Quest is going to prepare them for success. The second module consists of: make-up and grooming, public speaking (including diction, pronunciation and voice modulation) and social etiquette. The third module is about poise, projection, stage presence, runway modeling, photo posing, body language and photo session. I take in 10-20 participants in each workshop that usually lasts for about 1-2 months. The workshop varies from lectures to hands-on exercises depending on the set objectives. Training the candidates to be international models is fun and enjoyable. Yet, it is also challenging and the rewards come when those models get modeling contracts, knowing that my training helped launched their exciting careers. Work Experience – Tear Sheet Magazine My work with Tear Sheet Magazine, the insiders guide to the modeling and fashion industry, led me back to sales and advertising. As the Sales Associate/ Advertising Writer, I sold magazine advertising space to corporate and fashion advertisers, wrote and published instructional type articles on style trends and image tips in my monthly column. I also trained new sales representatives on sales, and presentation strategies.  My training designs consisted of one-on-one mentoring on handling individual accounts, and classroom training on sales presentations and goals. For the individual accounts, I covered the basics on the magazine’s rate cards, magazine’s circulation and readership, and customized sales pitch. For the classroom training, I focused on motivation and goal setting, presenting, discussed different types of competitors and their advantages and disadvantages, and how to handle common objections. I evaluated the training based on sales growth and account reten tion. Work Experience – Leslie Wayne Image Consulting Because of my extensive exposure in fashion, modeling, personality development and sales, and as an industry professional myself, I decided to start my own image consulting business, the Leslie Wayne Image Consulting (LWIC). I set up a â€Å"team of professionals including experienced wardrobe stylists, photographers, makeup artists, hairdressers, licensed cosmetologists who are acknowledged of techniques and product secrets that were educated by the world’s top beautifiers in action. Together, we provide the marketplace a one-stop shop of image improvement, nutrition and wellness, fashion and style, as well as wedding consultancy services.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My travels and experiences onset have improved my natural flare for fashion and artistic eye. It also helped me gain intimate knowledge of the fashion and beauty industries. I mainly train my team to provide clients with products and methods that deliver. I created different phases for my Comprehensive Training for Image Consultants. I wanted to set a standard way of consulting for the company that everyone can carry out. The first phase of my training is about physical or aesthetics consultation. I coached my team to do Image Analysis or Makeover Consulting, Fashion Styling or Wardrobe Consulting, and Makeup Analysis. I did the coaching in classroom type discussing the how-to’s first, then we move to reviewing of random individuals based on image projection, wardrobe review, make-up consult. I also helped them with the scripts that they should say when giving feedback. The second phase is about public speaking and social graces consultation. Here I coached them about the public speaking including vocal communications, nonverbal communications and etiquette. Here we covered topics ranging from voice, grammar, and diction, body language, business etiquette, social graces and dining. Most of these trainings are workshops and exercises. The third phase of my program is service excellence where I coach them to go the extra mile when servicing clients and to listen, respond to the clients, offer friendly, professional, individual advice. As part of this, I mentor my team in coordinating with our strategic partners such as photographers, wedding coordinators, florists and caterers who refer their clients to us for an image consult. I also started the Train the Trainers Workshop in my company. I recognize that an image consultant needs to have good training skills. The workshop is open to anyone in my team interested to be trainers. I usually conduct lecture-type training every 2 months for individual and group consult. I also bring two people with me to watch and aid me in training our corporate clientele who hire us to present seminars on topics such as corporate power dressing, communication and presentation skills for new supervisors, and more. All my trainings are evaluated based on feedback from my team and client satisfaction survey done after the consult. The survey consists of questions about service satisfaction and relevance of the consult. Under my leadership and training expertise, my image consulting team is now known as a trendsetter who is skilled in bringing out the best in our clients. I know my training works because we get more clients and we know from our clients testimonials that we help them feel more confident. The increase in our client base every year is proof that I am doing well with my training program.          References    Forsyth, P. (1999). Everything you need to know about marketing. London: Kogan Page Ltd.